Business Development

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To run a successful business, an effective marketing strategy must be applied through considering all the relevant factors the company’s internal and external factors, such as consumer preferences, cultural aspects, legal aspects, and the level of competition to get the maximum benefit. Marketing also can be interpreted as a planning and its application process, promotion, pricing and distribution of ideas, goods and services to achieve individual goals and company through a successful sales process.

Therefore, when designing a marketing strategy, there are four things that must be considered, which are the company’s operational management, corporate finance, corporate accounting, and management of qualified human resources to be able more precisely targeting consumers in large numbers.

But consider that sometimes the company sale their products far across their home country’s border to other countries, the marketing strategies that being adopted must be different from those applied in domestic market. Differences in culture, economic prosperities, and local government regulations make smart companies must create marketing strategies to create their own benefit.

In their own marketing strategy, there are a number of different orientations, such as marketing orientation where the company basically focused on the production of goods with emphasis on efficiency and quality; sales orientation in which companies try to sell products that sell well in domestic market to the global market with the assumption that consumers are similar or identical; customer orientation, this focus on locations where the company wants to enter a country market because of its mass population, the potential for economic growth, political stability, and location’s nearness with the company’s home country.

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Tags: marketing strategy, Qualified human recources . This entry was posted on Thursday, October 14th, 2010 at 10:36 am and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.