Business Development

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Marketing is a social and managerial process in which individuals and groups to get their needs and desires by creating, offering and exchanging something of value to one another. This definition is based on core concepts, namely: the needs, desires and demands, product, value, cost and satisfaction; exchanges, transactions and relationships, market, marketing and marketers. The purpose of marketing is to know and understand the customer so that the product matches and can be sold by itself.

Ideally marketing cause customers ready to buy so that is left is how to make their products available. While the marketing process consists of analyzing market opportunities, researching and selecting target markets, designing marketing strategy, designing marketing programs, and organizing, executing and overseeing marketing efforts.

Marketing strategy is a series of integrated actions towards sustainable competitive advantage. Factors that influence the marketing strategy are: micro factors, namely the marketing intermediaries, suppliers, competitors and society, macro factors, namely demographic / economic, political / legal, technological / physical and social / cultural.

While the strategies and marketing tips from the corner pendangan seller (4 P) is a strategic place (place), product quality (product), competitive pricing (price) and a vigorous campaign (promotion). While from the viewpoint of the customer (4 C) is the needs and wants of customers (customer needs and wants), your cost (cost to the customer), comfort (convenience) and communication (Comunication).

The final destination and concepts, tips and marketing strategies are fully customer satisfaction “Total Customer Statisfaction“. Customer satisfaction does not mean completely giving what we think of their desires, but what they really want and when and how they want. Or in brief is to satisfy customer needs.

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Tags: marketing strategy . This entry was posted on Monday, February 7th, 2011 at 2:27 pm and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.