Business Development

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If a marketing manager asked who his main competitor is, he would quickly mention a series of names that produce the same goods as he produced. For example, for PC industry (Personal Computer) he will mention the name of IBM or Apple. Actually the answer was not true. IBM and Apple may be called a great competitor, but not the greatest. Even might say that they were not the real competitor.

The real competitor actually can’t be seen. It is the way we think and see things. And it was the cause which failed many marketing plans. A company that can conquer it, would be succeed. All companies are facing such competitor. Change is a part of our lives. We discard the old ones and creating the new ones. In all industries, “change” is the toughest competitor.

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Tags: Marketing Information, marketing plans . This entry was posted on Friday, May 14th, 2010 at 10:57 am and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.