Business Development

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In this technological age that seemly without boundaries, marketing communication seems to be the command for a series of corporate marketing efforts. The goal is nothing but to build company’s image or corporate image. Terms of corporate image and what are the components that became the pillars for building corporate image.

Some marketing experts described that there are two main components of the company’s image, which is the functional and emotional, in which functional components associated with attributes that can be measured easily, while the emotional component associated with the psychological dimensions based on customer experiences when interacting with companies.

Corporate image can be sourced from: advertising, public relations, physical image, word of mouth, and the actual experience of consumers using goods or services. Among these, which is considered the most important is the actual experience of consumers using the goods or services.

Image: blog.foghound.com

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Tags: Business Tips, Management Advice, Marketing Information . This entry was posted on Thursday, March 25th, 2010 at 4:53 pm and is filed under Business Tip, Company Management, Development Management, Marketing Tips, Project Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.