Broadly meaning of the marketplace according W.J. Stanton is those who possess a need to meet the requirements, money to invest along with a readiness to invest. Generally, a transaction including items / services or goods with money as a way of transactions legitimate payment and approved by both sides to transact.

Production activity is definitely an activity to process, processing, and altering the standards of production that aren’t / useless / helpful to possess a greater benefits. Factors of production which are generally used are labor, land, and capital. The scarcity for starters factor from the production usually causes a rise on prices.

Indonesia’s economy

Expectations for improvements in the global economy have been built the positive sentiment to market participants, which were also felt in the Indonesian economy. Risk indicators perception such as Indonesia CDS continued to decline, from 403bps at the end of April 2009 to around 333bps at the end of May 2009.

In the domestic market, positive sentiment on the world economy and beginning of gradual restoration of the liquidity tightness in global financial markets has encouraged capital inflows into the country.

Which behavior that you often do, decide first about the product that is going buy then go to the supermarket, or go to the supermarket and look around then decide the product that you want to buy. This matter has been a concern of researchers and practitioners since twenty years ago. Most people are interested in studying the characteristics and the proportion of the consumers who are planned and unplanned.

In theory, these two types of purchasing are different in the process of finding and evaluating the information that is useful to solve the customer problems. For example consumer who buy a soft drink product to solve the problem of thirst. To solve their problem, consumers will find useful information so as not to mistakenly choose the product that is going to use to solve that problem.

In the case of a planned purchasing, consumers only will use the existing information in their memory (internal information) or information which outside the store, such as advertising in newspapers or TV. On the contrary, in the case of unplanned purchasing, consumers will get into the store first and finding and evaluating the information in it such as discounts and new products.

Street marketing strategy

First, hire a young street marketer so they have enough power to walk to sell the products, secondly, you have set a target for your marketers so they can maximize their work. You can try this strategy and when you succed, you can recruit more young marketers, so your products will be well known and your company will gain more profit.