Business Development » Sales

Economic Monetary Policy

admin — Thu, 29 Jul 2010 04:02:43 +0000

Indonesia’s economy was marked by developments in the global economy. Positive developments that occurred in global financial markets since the last few months, went on until May 2009. This is reflected on the improvement of international stock market conditions and declining of risk indicators perception (Credit Default Swap) in various countries.

Expectations for improvements in the global economy have been built the positive sentiment to market participants, which were also felt in the Indonesian economy. Risk indicators perception such as Indonesia CDS continued to decline, from 403bps at the end of April 2009 to around 333bps at the end of May 2009.

In the domestic market, positive sentiment on the world economy and beginning of gradual restoration of the liquidity tightness in global financial markets has encouraged capital inflows into the country.

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The Strategy of Product Purchasing

admin — Tue, 20 Jul 2010 02:39:17 +0000

As seen on terms of planning, consumer purchasing can be categorized into planned purchasing and unplanned purchasing. Planned purchasing is a behavior which the decision about the item that is going to purchase has been taken before the consumer get into the store. While unplanned purchasing is a behavior which the consumers are not considering to purchase, or considering to purchase but hasn’t decided what the product is.

Which behavior that you often do, decide first about the product that is going buy then go to the supermarket, or go to the supermarket and look around then decide the product that you want to buy. This matter has been a concern of researchers and practitioners since twenty years ago. Most people are interested in studying the characteristics and the proportion of the consumers who are planned and unplanned.

In theory, these two types of purchasing are different in the process of finding and evaluating the information that is useful to solve the customer problems. For example consumer who buy a soft drink product to solve the problem of thirst. To solve their problem, consumers will find useful information so as not to mistakenly choose the product that is going to use to solve that problem.

In the case of a planned purchasing, consumers only will use the existing information in their memory (internal information) or information which outside the store, such as advertising in newspapers or TV. On the contrary, in the case of unplanned purchasing, consumers will get into the store first and finding and evaluating the information in it such as discounts and new products.

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Street Marketing Strategy

admin — Thu, 10 Jun 2010 13:51:28 +0000

Street marketing strategy is been doing by several big companies many years ago. The concept of street marketing that generally embraced by companies, in fact able to increase sales and profit for the company. Here’s some strategies that you can try to get maximum results.

First, hire a young street marketer so they have enough power to walk to sell the products, secondly, you have set a target for your marketers so they can maximize their work. You can try this strategy and when you succed, you can recruit more young marketers, so your products will be well known and your company will gain more profit.

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