Business Development » Network Marketing

Customer Satisfaction

admin — Thu, 01 Apr 2010 03:20:47 +0000

Competition in the business world is always intense and interesting with variety of strategies and marketing programs, with is expected not only to attract customers but also to satisfy. The word customer satisfaction is often heard in many occasions that are related to the customer service. Here are some views that expressed by some experts about benefits that can be perceived from customer satisfaction.

Customer satisfaction can provide several benefits, including the relationship between the company and its customers to be in a harmony, provides a good basis for the buy-back, can encourage customer loyalty, and emerging of customer willingness to pay a fair price for services that they had been received.

Due to increasingly tight competition, it is needed an effort to built good relationships between service providers and customers, so the establishment of long-term partnerships with customers continuously is expected to generate repeatedly business.

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Knowing Consumer Perceptions

admin — Tue, 02 Mar 2010 00:47:17 +0000

About consumer perception, it explain as process of selecting, organizing, and interpretation of information input to generate meanings, so from that definition would mean that a sensation that is received by someone through sight, feeling, hearing, smell and touch of each person will have a different perception about the same situation, because everyone will capture, organize and interpret information according to their own way.

If there is failure of services and its recovery, this perception factor is the best to understood as an issue in solving problems (problem-solving issue) that consumers faced during the service received. In addition, contact or relationships between individuals (interpersonal contact) that performed by the employee as a service provider with consumer during the restoration of services is a crucial factor to determined recovery of perception on quality of service that provided.

In other words, employees play an important role in service recovery and other negative experiences of services.

Image: api.ning.com

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Business and Its Components

admin — Fri, 26 Feb 2010 01:05:04 +0000

Business is an activity of selling products or services that provide benefits to its owner. Business is a risky activity which could give loss of material or non-material. But if done successfully it will provide benefits and prosperity for its owner. In order to avoid the business risk then business must be run properly with solid planning and a serious and steady implementation.

Business consists of several important components that support and complement to each other. If one component fails then it will interfere the other components. Here the business components are: Management, is a section of a plan, manage, and run a business. This component can be referred to as the backend which is component that work behind the scenes. Note also the strength of brand or image, which is charisma, emotional power that is owned by the company and represent the views / public feeling against the company or product.

Then, increase the quality of products or services, the components that are sold or offered to the market. This component can be referred to as the front end because this component always being in front. In fact, this component become the first thing that dealing with the public. Partners, people who helped in running the business. Last is, customers, people who will accept the offer or buying the products and services that offered.

Image: gacconsultants.files.wordpress.com

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