February 16th, 2011 by admin in Marketing Tips | No Comments »
Branding world no different than a battlefield. From day to day consumers bombarded by the emergence of different brands of each category. In the structure of marketing plans, themes such as building brands, managing the health of the brand, increase brand equity, and improve customer loyalty is a theme that is often raised. Basically brand [...]
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May 27th, 2010 by admin in Development Management | No Comments »
Malcolm Baldridge quality management system introduced and applied as a guideline for companies to be companies that excel or excellence in this era of global competition. There are 7 criteria are assessed and used as a reference in managing the company’s performance, namely: (1) leadership, (2) strategic planning, (3) market and customer focus, (4) information [...]
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