All kinds of product whether in the form of goods or services are the source of company’s income. A product is something that is offered by the company to the consumer. Therefore, you can not just offer the product to the consumers without making it more attractive than your competitor’s product. The product should have [...]
Marketing is often related with the sale. Certainly, marketing is marketing and selling is selling. Selling is part of the marketing in dimension of tactics. Marketing, as we know is a grand theory of many studies that includes of product strategy. That thing providing the rationalization of marketing that contributes on product strategy deductively. Through [...]
Malcolm Baldridge quality management system introduced and applied as a guideline for companies to be companies that excel or excellence in this era of global competition. There are 7 criteria are assessed and used as a reference in managing the company’s performance, namely: (1) leadership, (2) strategic planning, (3) market and customer focus, (4) information [...]