Motorcycle market in Indonesia is the largest in the world, after China and India. Because of that, motorcycle producers around the world consider Indonesian market as an important market. In couple of years, we witnessed a very tight and interesting fight between Yamaha and Honda. After so many years ruled the market, glory of Honda [...]
In the company’s marketing strategy there is closely related to 3 main basic strengths that is including; Customer, Company and Competition. In the concept of strategic marketing, it is always focuses on the ways to participated in the competition which the Company can effectively put themselves against their competitors.
In this case, the ability to deliver [...]
Marketing is often related with the sale. Certainly, marketing is marketing and selling is selling. Selling is part of the marketing in dimension of tactics. Marketing, as we know is a grand theory of many studies that includes of product strategy. That thing providing the rationalization of marketing that contributes on product strategy deductively. Through [...]