Business Development

Market Challenger is a company that sometimes called the “runner up”. They can attack the Market leader and other competitors aggressively in an effort to capture market share, the company is called Market Challenger. Some challenger’s strategies that can attack a market: Setting opponent strategy target. The first step that must be performed by a [...]

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Succeed to reach victory in hypercompetitive market need agility, that is a capacity to be able to change quickly and flexibility. This clearly requires an organizational structure that is simpler and easy in process of making decision, in addition, also needs of competent employees who have acquired multifunctional skills through the cross-functional training and useable. [...]

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