Market Challenger is a company that sometimes called the “runner up”. They can attack the Market leader and other competitors aggressively in an effort to capture market share, the company is called Market Challenger. Some challenger’s strategies that can attack a market: Setting opponent strategy target.
The first step that must be performed by a market [...]
The condition of today’s business world has evolved and become more complex, more competitive, moving fast and more difficult to predict. To be able to compete and succeed, a company need to combine business and IT resources in order to flexibly accommodate the change and then to adapt to these changes with right and quickly.
The [...]
Three steps that are often applied by the world class companies. The first step is product leadership oriented (product advantage). Companies that include in this category are always trying to create products with premium quality, and always one step ahead than its competitors. They do not hesitate to spend large funds for its R & [...]