Business Development

Market Challenger is a company that sometimes called the “runner up”. They can attack the Market leader and other competitors aggressively in an effort to capture market share, the company is called Market Challenger. Some challenger’s strategies that can attack a market: Setting opponent strategy target.

The first step that must be performed by a market challenger is setting strategic goals and choose the right opponent, for this purpose, the company must conduct a systematic analysis of the competition. Strategic target of the most market challengers are: increased market share that brings higher profitability.

Basically, the market challenger can choose one of three types of companies that can be attacked, namely: market leadership, these companies are the same size but less successful and lack of funds, and smaller regional firms.

Choosing an attack strategy. There are five attack strategies can be selected and conducted by market challenger: Frontal Attack. This attack is done by putting all the power to deal face to face with opponents. Its characteristic is attacking the opponent’s strength rather than the weak point.

In this frontal attack, the attacker would compete against his opponent through products, advertising, prices, so if your opponent is not that strong it will be lost. Usually the one who use this strategy is the strong market challenger.

There is no definite rule, except that you should make decent bonuses among the employee groups and must always have consideration for performance bonuses. Employees will discuss bonuses and inappropriate provision would lead to disputes or even lawsuits. When you submit a bonus, make sure you that you explain the reasons to the employee. The reason should not be subjective, measurable, and performance oriented.

When you submit a bonus, explain that the bonus is an extra that may not be always available. With these gently words, convey that you give credit to them based on the achievement in this year, and that bonuses are paid based on company performance in this year only.

The difference in the Bonus. The end of the year is not the only time in which the bonus is given. Some business owners believe that whether you give a bonus or not, you should also always provide periodic awards to the job that is successfully done.

Accountants are often giving a bonus at the end of tax season, other entrepreneurs are giving the bonus at the end of the busy season or when a big job is done to show appreciation for the employee’s loyalty and hard work.

An employee spent nearly half of his life in a day at the office. So that the office is the second place after a house that became the longest place where the employee at. For that purpose an office environment that is comfortable, conducive and supporting the work is needed. Working environment does not mean just the office alone, but also including working atmosphere, and relationships among the employees.

If one part of the working environment makes an employee feel uncomfortable then it will affect on the employee’s performance and contribution to the company. Office is a place to work where its comfort depends on the cleanliness, orderliness, tranquility, beauty, appropriate temperature, as well as good layout of the furniture and rooms.

The supporting equipments also need an attention. Do not force savings on the equipments that can inhibit the employees. Some companies sometimes are prefer to maintain the old computer that is usually crashes for a reason it can still be used when in fact its old and slowness sometimes inhibit the working when the equipment is damaged.

Comfortable office will make the employees feel just like at home and not hurriedly leave the office so that the employees will concentrate in doing their jobs. Family atmosphere at the office need to be nurtured so that the employees feel as a part of the company and have a sense of responsibility to the company to maintain the image of the company.